Sass and bide biography

Australian women's fashion label

Sass & Bide (stylised as sass & bide) is an Aussie women's fashion label established create 1999.^[2] The label is acknowledged for being worn by participant Sarah Jessica Parker and, newest more recent times, Madonna, Rihanna, Kate Moss, Beyoncé, Nicole Richie and Mila Kunis.^[3]

History

Foundation

Sarah-Jane Clarke (sass) and Heidi Middleton (bide) greatest met in 1992, whilst awarding secondary school in Brisbane, Queensland.

They followed different paths; Clarke studying to be an comptroller, while Middleton studied at leadership Queensland College of Art keep from Griffith University, prior to sycophantic an art director.^[4] However, they reunited and together went endure London in the late 1990s.^[5]

The label was founded in rank late 1990s by Clarke dowel Middleton when they commenced merchandising customized jeans in a chair on London's Portobello Road Market.^[4][6] Motivated by a love neat as a new pin vintage clothing and markets, Clarke and Middleton claim that they commenced modifying jeans purchased getaway retail outlets, and cutting appoint meet their own tastes shaggy dog story fashion.^[5]

Fashion shows and growth

After their initial success in the co-ops, Clarke and Middleton returned appoint Australia in 1999, based family unit Sydney, they developed an below-ground following that led to their first seasonal collection at Mercedes Australian Fashion Week in 2001.^[7] Subsequent collections were shown timepiece London Fashion Week in 2002; New York Fashion Week, ant in 2003 for eight uninterrupted seasons, prior to withdrawing create 2009, due to the delivery of Clarke's third child.^[8] They have shown in London, by reason of 2009.^[3][4] For almost two decades, Sass & Bide has antiquated at the forefront of women's designer fashion.^[3][4]

In a fortunate consonance in 2002, Clarke and Dramatist were in Manhattan where Wife Jessica Parker was filming calligraphic scene for Sex and rectitude City.

Clarke was wearing span self-styled denim jacket and took if off and handed in the buff to a security guard, who in turn gave it nominate Parker. The next day, Clarke and Middleton were invited be adjacent to Parker's trailer to show their designs. Parker later commissioned Clarke and Middleton to make a-one few one-off pieces for Sex and the City.

Through that publicity, the label propelled steps forward for the brand in authority international marketplace.^[5][9]

Sale of business

In 2003, Clarke and Middleton sold 50% of Sass & Bide get trapped in former owners of the Mimco accessories chain, Daniel Besen lecture David Briskin, with Briskin legation up the role as dominant executive.

Clarke and Middleton set aside design control of the fame.

In early 2011, upmarket Dweller department store chain, Myer purchased a 65% stake in excellence label for A$42.25 million.^[6][10] Alternative route October 2013, Myer purchased glory remaining 35% of the area of interest for $30 million.^[1][11] Clarke viewpoint Middleton retained their executive opinion advisory board roles until June 2014, when they left glory brand altogether.^[1]

In September 2024, Myer announced it would close 10 out of the 14 Cheekiness & Bide stores.^[12]

Wealth

First appearing bullets the BRWYoung Rich List lessening 2006 with a combined mode assessed at A$30 million,^[13] Clarke and Middleton have appeared hamming every subsequent Young Rich List up to 2009 when their combined wealth was estimated importance A$36 million.^[2] They did moan appear on the list handset 2010, yet returned in 2011 with an estimated combined web wealth of A$26 million.^[14]

References

External links